A Guide to Retail Media As our awareness shifts towards first party data and the key it holds to unlocking the opportunities left for advertisers to address audiences in the next iteration of online advertising, we are focusing our attention…

The Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry, together with the Honourable David Lametti, Minister of Justice and Attorney General of Canada, announced the Digital Charter Implementation Act, 2022, created to significantly strengthen Canada’s private sector privacy law,…

Connected TV Buyers Guide In a very short time, Connected TV (CTV) offerings have been gaining momentum globally and in Canada. Canadian broadcasters are more than fired up about the opportunities to re-imagine their programming and audience engagement possibilities. As…

The business of digital advertising depends heavily on skilled talent in the marketplace. Our industry has a wide range of disciplines that includes everything from strategic consulting to hands-on execution across multiple interfaces and technologies. Our collective needs are changing…

iGaming Working Group: How to Best Reach Gambling Audiences along their Consumer Journey, presented by Mediabrands – May 10, 2023 When online gambling launched in Ontario last year, it ushered in a brand-new market filled with several competitors aiming to…

IAB Canada has a long history of supporting charitable organizations by maintaining a library of charitable organization creative assets to choose from when the opportunity arises to donate inventory. Historically, this library was developed to support advertisers in situations where…

As the digital advertising industry prepares for a cookieless reality and increasingly complex privacy legislation, the need for a technology-neutral method for delivering meaningful consent has become an absolute necessity. In response, local IABs, the IAB Tech Lab and their…

As Digital Out of Home continues to grow in interest with the buy-side – either as a standalone or as an extension to the overall media mix, understanding the channel’s benefits, strategy and tactics, creative suggestions and key considerations is…

This page contains a series of useful guides, links and information, developed by IAB with help from our Working Groups and like-minded members, to help industry navigate social responsibility. Moving Towards Digital Social Responsibility IAB Canada is committed to building…

Quebec’s Law 25 Privacy Workshop IAB Canada and Osler, Hoskin & Harcourt LLP hosted an interactive in-person workshop where we took a close look at and assessing the potential impacts of Law 25/Bill 64 on the online advertising industry. This…

Please find below a copy of the English and French rules for the 360 Digital Media Survey 360 Digital Survey Rules – English 360 Digital Survey Rules – French…

Consumer Data Platform (CDP) Guide The purpose of this guide is to provide information to the online advertising industry on CDP’s, outlining its key purpose, critical components, individual features as well as introduce our community to some of the options…