In today’s digital soundscape, audio is emerging as a powerful, immersive medium that goes far beyond music and entertainment. From streaming services to radio and podcasting, audio advertising is reshaping the way brands engage audiences. 

In this episode, we sit down with two industry leaders who are helping shape the future of audio advertising: Heather Gordon, Managing Director of Canada at Acast, and Caroline Gianias, President of Radio Connects. Together, we’ll explore how audio fits into an omnichannel strategy, the measurable impact it delivers, and what the future holds for this dynamic format. 

Special thanks to Acast and Sleepless Studios for supporting our podcast. Acast’s commitment to the growth of podcasting in Canada is instrumental, and Sleepless Studios has provided an exceptional space to bring this conversation to life.

No longer a standalone channel, DOOH is now deeply integrated into omnichannel strategies, thanks to advancements in automation, audience targeting, and measurement. Whether programmatically activated through DSPs or part of an experiential brand moment, DOOH offers both performance and presence.

In this episode, we’re joined by two of the brightest minds pushing the medium forward: Sarah Kim, SVP Investment and Strategy at Talon Outdoor, and Scott Mitchell, Managing Director at Vistar Media. We’ll explore how advertisers are accessing and using DOOH in smarter, more creative ways — and what’s next for one of marketing’s most visible channels.

Special thanks to Acast and Sleepless Studios for supporting our podcast. Acast’s commitment to the growth of podcasting in Canada is instrumental, and Sleepless Studios has provided an exceptional space to bring this conversation to life.