The Picture is Clear with ACR Technology

The number of Smart TVs in Canadian households is rapidly growing, and the amount of TV viewership data potentially available via automatic content recognition (ACR) has risen accordingly. True to its name — ACR is a technology that can be used…

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The State of Cookie Independence 2022  

It’s been over two years since Google announced the deprecation of third-party cookies, which is slated to take effect in the second half of 2023. When that happens, the cookie, for all intents and purposes, will no longer have a…

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The Next World of Content Creation

After a week steeped in creativity from Cannes, IAB Canada caught up with Katherine Scarrow, the General Manager of Globe Content Studio, the content marketing arm of The Globe and Mail to get her views on the evolution of content. …

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Leveraging the Shopping Soundtrack

As IAB Canada prepares for our 5th Annual Location Based Advertising event taking place on April 27, 2022, we are noticing that one area is seeing rapid development and innovation. Retail audio is on the upswing presenting an amplitude of…

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Minding the PET Store – Optable Talks Clean Rooms

Over the past 5 years, IAB Canada has been carefully watching the growth of DTC brands while anticipating their advanced use of digital channels due to their native understanding of first party data. Today, as we face privacy patchworks, cookie…

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Brand Relevancy and Reach in a Cookieless World

In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully while utilizing new means of addressability. Sifting through the massive…

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Meaningful Measurement in a Cookieless World

In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully while utilizing new means of addressability. While attaining critical mass…

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Navigating the Ocean of Data

Thoughts from the IAB Canada Community It’s Data Season at IAB Canada and we are in the final stages of assembling a stellar cast of industry experts to join us on the stage at our Report on Data event on November 30. During…

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Who’s Paying (for) Attention?

It’s Data Season at IAB Canada. As we prepare for our Report on Data event on November 30th, we will be covering off all angles of the subject by exploring topics that range from privacy and brand safety to the…

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