IAB Canada's annual Report on Data 2025 brought the industry together for an afternoon of insights that showcased how quickly data, media, and measurement practices are evolving across the country this week. This yearly tradition allows industry to review the year past while setting the tone for the year ahead.
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New research from The Globe and Mail and Stagwell shows that news environments deliver stable, engaged audiences and consistently strong ad performance, challenging long-held assumptions about brand safety and effectiveness in news.
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In-store audio gives non-retail brands a powerful way to reach focused, high-intent shoppers in a captive environment. With strong brand lift and measurable conversions, it offers a rare full-funnel opportunity right in the aisle.
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Regulatory momentum is accelerating at home and abroad, with the CRTC redefining Canadian content and the EU proposing major GDPR amendments, signaling a rapidly shifting compliance landscape for the digital advertising sector.
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IAB Canada partnered with Dale Carnegie Training this month to host a media sales-focused workshop on rehumanizing the media sales experience. The session brought together all levels of sales teams from across the industry for an evening of fun, interaction, and practical professional development.
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Humans of Digital features Naomi Zhao, Vice President, Eastward Media
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Humans of Digital features Ryan Fuss, Chief Revenue Officer, Stingray Advertising
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IAB Tech Lab has introduced the User Context Protocol, a new open standard built for the agentic AI era where intelligent systems rely on fast, interoperable, and privacy-aware signal exchange. Powered by embeddings rather than traditional text-based data, UCP enables more efficient ad selection, real-time intent understanding, and trusted communication across the supply chain. As AI reshapes programmatic decisioning, this new framework offers the modern infrastructure the industry needs, and IAB Canada encourages members to stay engaged as these standards take shape.
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IAB has introduced a new global attention measurement framework, developed with the MRC and CIMM, that brings long-needed clarity to how attention should be defined, validated, and applied across the industry. The new guidelines and marketer playbook give brands, agencies, publishers, and platforms a shared language and practical direction for using attention as a meaningful input alongside delivery and outcome metrics. IAB Canada is proud to support this work as our market moves toward more transparent, accountable, and future-ready measurement practices.
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As automation and AI reshape the marketplace, human connection remains essential in media sales. IAB Canada is partnering with Dale Carnegie for a November 18 training session in Toronto that focuses on the relationship and communication skills that help media sellers succeed.
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Canada’s Digital Out of Home (DOOH) market continues to expand, driven by rising programmatic adoption, creative innovation, and growing cross-channel collaboration.
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Canada’s Digital Out of Home (DOOH) market continues to expand, driven by rising programmatic adoption, creative innovation, and growing cross-channel collaboration.
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