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Category: Recent News

May 1, 2025

Weak Signals, Strong Consequences: Why Programmatic Needs a Reset 

In late 2024, IAB Canada identified a brewing issue in the digital advertising ecosystem—one that’s quietly impacting campaign performance, publisher monetization, and buyer accountability: signal strength. 

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May 1, 2025

Enterprise 2025 Barometer – Industry Poised for Growth, With a Call to Clarify “Canadian Media” 

At IAB Canada’s Enterprise 2025, digital advertising community gathered to take stock of where the industry is headed—and the latest Barometer Survey confirms a cautious optimism grounded in innovation, investment, and a drive to define a sustainable future for Canadian Media. 

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May 1, 2025

Mark Carney Elected Canada’s 24th Prime Minister

IAB Canada congratulates Prime Minister Mark Carney on his election victory and welcomes the opportunity to work with his government on innovation, privacy, and responsible AI development. 

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Apr 2, 2025

Trump Tariff Announcement & Implications for Canada’s Digital Advertising Ecosystem

 Yesterday, the White House announced the dreaded new round of tariffs which were framed as retaliatory and strategic responses to what the U.S. deems “unfair” trade practices from a range of international partners, including Canada. The full scope of damage…

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Apr 2, 2025

Unlock the Power of Multicultural Advertising with Our Visual Explainer

Canada’s population is evolving, and multicultural communities are shaping the future of advertising.

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Apr 2, 2025

IAB Canada Prepares for 2025 Election with Elections Canada

As we gear up for the upcoming federal election, IAB Canada has re-engaged with Elections Canada to ensure our members are well-prepared and aligned with current regulatory expectations.

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Apr 2, 2025

Navigating Retail Media in a Tariff Storm 

As geopolitical tensions flare and a renewed U.S.–Canada trade conflict escalates, the retail landscape is bracing for a storm.

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Mar 20, 2025

IAB Tech Lab Introduces Trusted Server, to Help Publishers Regain Control of Digital Advertising Amid Browser Lockdowns

IAB Tech Lab, announced today the launch of Trusted Server. This new open-source server-side ad management framework gives publishers complete control over ad monetization in an era of increasing browser restrictions and signal loss.

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Mar 13, 2025

IAB Tech Lab Expands OpenRTB with Extended Content Identifiers 

IAB Tech Lab has announced a significant update to OpenRTB, introducing Extended Content Identifiers (ECI) to enhance transparency and efficiency in programmatic advertising.

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Mar 6, 2025

IAB Canada Reflection on Trump Tariffs Impact to Canadian Digital Advertising 

As Trump's tariffs drive up costs and strain budgets, the Canadian digital advertising industry must adapt, innovate, and assert its vital role in sustaining businesses and economic growth.

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Mar 6, 2025

IAB Tech Lab Moves to Advance Secure Matching & Measurement for Data Clean Rooms 

IAB Tech Lab’s latest initiatives focus on establishing interoperable standards that enable secure, privacy-preserving data collaboration within clean rooms.

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Feb 6, 2025

What CMOs Need to Know – Notes from the IAB ALM Insights Vault 

At IAB ALM last week, IAB’s VP, Measurement, Addressability & Data Center Angelina Eng sat with Randy Browning, President of Night Market.

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